Sony to market PS3 as a 'total entertainment solution'
- Posted August 28th, 2009 at 11:36 EDT by Mike Harradence
- 42 Comments
Sony has revealed that the platform holder intends to reposition the PlayStation 3 as an all-in-one entertainment device via a brand new marketing onslaught ahead of the launch of PS3 Slim.
“We have been a game company for years and we would never walk away from that, but research confirmed there is a larger proposition under our nose," SCEA’s Peter Dille told the LA Times. “We wanted to reposition as a total entertainment solution. We felt like we can really own entertainment."
While the console maker will still target the PS3 at hardcore gamers with the likes of future releases such as Uncharted 2: Among Thieves, the new ad push aims to attract "moms and families" too.
Having already launched in North America, one advertisement describes the system as "the greatest gaming, Blu-ray playing, move downloading system around,” while a second ad focuses on a teenager complaining about his grandmother utilizing his PS3 for watching movies.
PS3 Slim will retail for $299 USD and goes on sale during the first week of September.
- 6:40am EDT - August 28th, 2009
I'm probably missing something but I thought they were already doing that?
- 6:42am EDT - August 28th, 2009
You mean "mums and families". Idiot.
- 6:43am EDT - August 28th, 2009
as "the greatest gaming, Blu-ray playing, move downloading system around,”
guess you mean MOVIE!
- 6:53am EDT - August 28th, 2009
this is pretty true i love putting all my music pics and videos onto watching blurays and downloading stuff from psn store and the web
and of course the games i can play
- 6:54am EDT - August 28th, 2009
@2 Clearly he did mean that as this is a quote from an American to an American paper....
- 7:01am EDT - August 28th, 2009
thats fine as long as they don't forget that first and foremost ps3 is a games console
- 7:06am EDT - August 28th, 2009
yeah it the truth cause after hours of game playing i turn the game off pop a blue ray in and me and my wife watch a movie heck even if we dont do the blue ray a dvd looks really nice on the ps3 hey can the xbox do that lol
- 7:16am EDT - August 28th, 2009
@1 Yup, sure were.
- 7:28am EDT - August 28th, 2009
Patcher predicted this :P
- 7:31am EDT - August 28th, 2009
They said this from the very beginning, like before the PS3 even released. I love these non-news news stories.
- 7:33am EDT - August 28th, 2009
Sony mishandle and for lack of a better word screw up the PS3 launch. The lack of software and the unkeep promises made.
- 7:56am EDT - August 28th, 2009
Well, they will at least have to update the music player to allow equalization, not to mention ...are the connections adequate to replace peoples hi-fi systems? I doubt it considering many of us cannot connect our 5.1 surrounds simply because the cnnections, adapters or lead do not exist for it.
So as a music center...it will fail.
As for the rest....well, fair enough. But spread too thin & you lose many.....especially if you allow one end to slip to the wayside. Just never forget where you started from....games.;)
@people claiming SONY were already doing this...they were not.
It was stated in passing...but it was never fully marketed to families. It was always orientated towards gamers & mentioning all of its capabilities as a bonus.
- 8:14am EDT - August 28th, 2009
I was under thge same impression. Sony been doing this but maybe they are going to put the entire entertainment experience in the ads?
- 8:16am EDT - August 28th, 2009
wheres the usa update
- 8:24am EDT - August 28th, 2009
@12 you can hook your ps3 up to 5.1 through the optical port . no offense, but if your surround sound receiver doesn't have at least one optical in ,then your receiver is outdated.
appleMan | Tenejer
- 8:35am EDT - August 28th, 2009
In todays market, Sony MUST advertise the obvious. The PS3 has so many great pieces of tech under the hood that it defies a simple marketing strategy. Free online, Blue-Ray, Blue tooth support, expandable hard drives, recharging controllers, built in WiFi, USB support for mice and keyboards, Web browsing, Home etc etc. Please Sony, market the h*ll out of it, somehow. Get the message out! ( I do my part )
- 8:38am EDT - August 28th, 2009
@ 12, I have over 250 albums on my PS3 complete with cover art and track lists and use it as my main music system. I think it is incredible and one of PS3's best features which is very under publicised. I just have an HDMI lead to my TV and then phono outs to from my TV to my Hi Fi amp and speakers. The sound quality is superb, the limiting factor being the quality of the MP3 files rather than the PS3 or cables. My parents, who are nearly 60 and have no interest in games, are now thinking of buying a PS3 purely to use as a music player and web browser!
- 8:51am EDT - August 28th, 2009
i wish sony would go all out to advertise this as many others do, i want to be able to say in a few months time god i'm sick of the same ps3 ad because to me when people start doing that it'll mean sony has done as much as they can to advertise
- 9:24am EDT - August 28th, 2009
"the new ad push aims to attract "moms and families" too. "
Hmmm as long as they don't take it too far.
I want to see non stop game releases throughout the year as has been happening since 08-2010
If they drop some of that or cut into it for "moms" or "families" I wont be happy.. an neither will sony.
Now if they keep it in check them I'm ok with letting inferior moms and families get their attention at times.
(lets see how many ppl get pissed at that last comment... hehehe thats my goal)
- 9:26am EDT - August 28th, 2009
I just want games, good games. Like much of the first-party titles thats already been released and scheduled to be released.
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