Sony: New PSP model to attract younger gamers
- Posted September 5th, 2011 at 15:31 EDT by Mike Harradence
- 4 Comments
Sony Computer Entertainment Europe (SCEE) boss Jim Ryan reckons the firm’s new budget-priced PlayStation Portable will resonate with younger gamers.
Speaking to MCV, Ryan feels the omission of Wi-Fi and other features is a fair price to pay if it means getting the device on the market for a wallet-friendly €99/£89 and attracting a younger crowd.
"You will see the audience skew younger," he said. "At €99/£89 it will make a great Christmas gift. It's a device to play UMD games. It's all for the audience. If we are going to take PSP very young – teens and much younger – they are happy to just play the game. If taking Wi-Fi out is the price to pay, we're happy to. The €99 price tag is a real barrier that we've got under which will help us lift off."
"PSone fans upgraded to PS2, and the first adopters of PS3 were PS2 owners. So the form factor might speak to that, but it happens regardless. PlayStation has an army of followers," added Ryan.
In addition to launching the new PSP model, Sony will also roll out an expanded range of PSP Essentials costing a mere £9.99 each.
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Don Oliveira |
Other_- 12:01pm EDT - September 5th, 2011
- 1
This sounds exactly like what some brilliant Canadian said on Podcast Derailed Episode 03.
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Longitude1
- 12:28pm EDT - September 5th, 2011
- 2
The UMD is DEAD !!!!!!!!!!! Why not just sell VHS Tapes agin or VCR S????? Hundreds of umds are sitting in gamestop and wal-mart. No one is BUYING them !!!!! No WIFI??? Really??? I thought sony was in the game to make money, NOT WASTE IT !!!
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hush404
- 2:15pm EDT - September 5th, 2011
- 3
@Longitude1 - UMD might not be relevent to anything except PSP, but it still works for PSP. Just because the medium never took off, doesn't mean there's anything wrong with continuing to use it as a physical medium for your games.
What else do you expect them to do? Aim for a kid audience and expect them to all download their games? That's working backwards yo.
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PS3-The Ultimate Machine
- 1:48am EDT - September 14th, 2011
- 4
Well at least Sony knows that new recruits are good for the Playstation Nation.
This will permanently ban this user and delete all associated comments. This action is irreversible, are you SURE you want to do this?!
