Join the 'Epsilon Program' - Rockstar's Grand Theft Auto V viral campaign kicks-off

Rockstar has rolled out a clever viral marketing campaign for Grand Theft Auto V, which focuses around a fictitious American religion that preys on the vulnerable.

A website for the ‘Epsilon Program’ has cropped up online asking readers to “Join us in something special and become one of the children of Kraff.” There’s a page for donations to the cult and a Testimonial section from those who have already joined up.

It’s within the testimonials page where we discover that Rockstar is behind the ‘Epsilon Program.’ Take a look and you’ll notice that all testimonials given hail from people who live in areas within the Grand Theft Auto universe.

A twitter account (@EpsilonToday) has also been created to help spread the site across the web. So far there’s only a handful of tweets, including “As of today, we are the fastest growing religion in America. #FACT #KIFFLOM.”

There’s currently no release date for Grand Theft Auto V, though we do know it will be announced by November. Check out our GTA V hub where you want find rumours, but all the facts and official details you need to know about Grand Theft Auto V so far.

A gamer since the days of the ZX Spectrum, Steven Williamson now works as General Manager for PSU. He's supposed to be managing, but if you're reading this, it means he's dipped into editorial again. Follow @steven_gamer
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  • Related game: Grand Theft Auto V

    Release date (US):
    September 17th, 2013
    Rockstar North
    Action - Third Person
    0 of 2,668 Games
    Up 0 places (in last 7 days)

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