Wonderbook 'top of the pile' for Sony as PS3 focus shifts to family-friendly titles
- Posted August 2nd, 2012 at 11:44 EDT by Steven Williamson
- 7 Comments
Sony Computer Entertainment Europe believes the big money this Christmas can be gained from the Move-centric Wonderbook, the brand new augmented reality concept that will begin with the J.K. Rowling-inspired Book Of Spells.
Despite Q4 also being a critical period for PlayStation Vita, with big titles such as LittleBigPlanet Vita, Call Of Duty and Assassin’s Creed all set to launch, SCE UK boss Fergal Gara says that “Wonderbook is top of the pile and certainly the biggest number we’ll be going after.”
Speaking with MCV, Gara believes that Wonderbook has huge potential, not only to lure existing Move owners with the unique concept but also to spur sales of the PS3. Indeed, Gara says that Sony will be looking at ways in which it can package the product to encourage these sales. “There’s a big practical side of how do you communicate it [Wonderbook], how do you work with retail to demo it where appropriate etc., etc”
When asked how Wonderbook will be bundled, Gara says:
“On day one when Book of Spell lands, you need the book, you need the software, a PS3 and a Move controller. Some will have the PS3 and just need the controller and software. Others will have a Move and just need the book. But Wonderbook should bring new people into the PlayStation 3 universe, and they need the lot, so we need to think about their needs and how to put the product together with that in mind.
This train of thought could coincide with the launch of the PS3-4000 console, a super slim model with a 16GB harddrive, rumoured to cost just $150. At this price, Wonderbook and PS3 may well be very attractive to families and consumers who have not yet found a reason to invest in Sony’s console.
Up to this point, Sony has so far neglected to cash-in with family-friendly games but with this specific strategy planned for the upcoming holiday season, and the unique concept of Wonderbook, it seems very wise of Sony to concentrate on attracting an audience of which it has so far failed to capture.
AaronSOLDIER | AaronSOLDIER
- 11:54am EDT - August 2nd, 2012
Gonna need to market it then, it has potential for sure, but without marketing its not going anywhere.
- 1:11pm EDT - August 2nd, 2012
Agree with you Aaron, Sony often times has things with lots of potential but then it goes under the radar and nobody knows about it unless they are kind of hardcore and have been following it.
If Sony could advertize the way MS and Nintendo do they would have won this gen long time ago.
- 1:25pm EDT - August 2nd, 2012
I agree...but I also think they better get more authors and books on board because people aren't going to shell all that out for one title without knowing more are being released. I think getting into the interactive/educational realm would be profitable for Sony. Leapfrog and all that stuff are big sellers.
AaronSOLDIER | AaronSOLDIER
- 2:33pm EDT - August 2nd, 2012
It would be amazing if they got DC Comics on board, depending how good they would implement a comic in this, I'd totally consider it.
- 4:25pm EDT - August 2nd, 2012
I can see an amazing potential if it opens to different genres of books, not only children books
- 4:41pm EDT - August 2nd, 2012
@5 like 50 shades of grey???
- 5:22pm EDT - August 2nd, 2012
" Up to this point, Sony has so far neglected to cash-in with family-friendly games"
Uh, no. Not even gonna dive in to that arguement...
@1 and 2:
Definitely. Perhaps the new move game teased for gamescom is another wonderbook game? I would hate to see this product only launch with one game, or even worse, to only have one in its lifetime. At least launch it with a demo disc (which could inspire creators/developers)
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