Gamestation stores to be re-branded as GAME
- Posted September 14th, 2012 at 09:29 EDT by Mike Harradence
- 4 Comments
GAME Retail has confirmed previous reports that it will be rebranding all Gamestation stores under the GAME umbrella.
Gamestation was acquired by its one-time rival back in 2007, though it has now been revealed that the retailer’s 122 shops across the U.K. will now fall under the GAME label.
GAME announced that the changes will be rolled out through September – October 2012.
“We are all incredibly excited about the fresh start that we have with Game Retail. GAME will build on the best of both brands to deliver excellence for gamers and unrivalled value for the gaming community," commented GAME Retail CEO, Martyn Gibbs.
"For example the Gamestation trade-in proposition, 'We Won't Be Beaten On Trade-In', will continue under the new unified brand and likewise the existing passionate and knowledgeable Gamestation staff will stay with us and continue to work in the rebranded stores to provide support and advice for all levels of gamer."
GAME itself ran into major financial difficulties earlier this year, which affected pre-orders for some of the year’s biggest titles including Mass Effect 3 and Street Fighter x Tekken. The company eventually went into administration in March 2012 but was later snapped up by OpCapita.
- 11:04am EDT - September 14th, 2012
Why when GameStation has Better Looking Stores than GAME ever did.
- 11:55am EDT - September 14th, 2012
@2 I disagree. Gamestation looked cheap and dark, I thought. I always thought it'd be the majority of Gamestation stores that would be closed, but for some reason they seem to have closed the GAME stores that had been nicely refurnished...
Nakatomi Uk | Nakatomi_Uk
- 1:47pm EDT - September 14th, 2012
Strangely since the refresh after the administration part I have had better money for in store credit on old games I have fully completed heck I got £20 for a used no working code copy of Batman Arkham City and bought a new copy of Rayman Origins
- 7:21am EDT - September 22nd, 2012
I strongly diagree with #1 too. Gamestation stores always felt tacky and dull to me, on top of what #2 has already said. GAME was way better branded, and every store I've been in has always been bright and cheerful, and very well furnished. They also have a much better feel of professionalism, whilst Gamestation felt very basic; it always felt like it was a backup choice for if GAME didn't have what you wanted - and even then I'd go to HMV instead.
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