Sony eyes casual market breakthrough with Wonderbook, super slim PS3
- Posted September 28th, 2012 at 14:07 EDT by Mike Harradence
- 3 Comments
Fergal Gara, managing director of PlayStation UK, has said that Sony sees an ideal opportunity to muscle in on the casual market this Christmas thanks to Wonderbook and the super slim PlayStation 3.
Speaking to CVG, Gara said that the transition from Wii to Wii U allows Sony to capture the casual market for those who aren’t putting down the cash for Nintendo’s new white box on day one.
"If you look at the upcoming Christmas market, the Wii will be selling in very low volumes - it's on its way out - and the Wii U will arrive, but it will bring in a relatively small number of early adopter consumers," he said.
"We see ourselves well positioned for the casual market who won't buy Wii U on day one. We've got a wow moment, we feel. I remember when people picked up the Wii controller for the first time, that was a big moment, it was a casual market breakthrough, but we thing we've got a casual market breakthrough as well with Wonderbook and the lowest priced PS3 yet."
Gara was quick to doff his cap to Nintendo’s efforts in the casual domain however, while also praising his own company’s offerings back in the days of PlayStation 2 with SingStar.
"If you look at the casual market overall in the last few years, there's no doubt that the kings of that market has been Nintendo, they have done a great job with a great product," said Gara.
"If you look back even further, I think Sony has done a great job with the PS2 in the casual market with games like Singstar."
Elsewhere, he conceded that while Sony doesn’t have a core triple-A offering for this Christmas, the third-party line-up remains strong thanks to the likes of Ubisoft and EA. Plus, Gara pointed to an impressive 2013 line-up with The Last of Us and Beyond: Two Souls.
"Obviously we don't want to forget about core gamers, and while we don't have that big triple-A game this Christmas, we have a stronger alignment with Assassin's Creed and FIFA. There will obviously be more to come,” he said.
"It would be wonderful to have one. I take huge confidence in what is coming down the line though. Of course we'd love to have a new triple-A game, but we have a great strategy for this holiday period."
"We don't have to talk to the same audience all the time. We have a stronger play on family this Christmas, and for the core games we will leverage third parties a bit more. I'm convinced we've got some great games coming out next year, such as The Last of Us and Beyond."
- 3:21pm EDT - September 28th, 2012
At least they're not insulting the gamers like Wii did, with WiiSports : 16 bit graphics with random movement detection, Dr Kawashima : this will not make you more ontelligent, WiiFit : this will not make you slimmer
With Sony we have a finished product, with an identity, not random crap using a gimmick that doesn't even work well (proof is you can win by waggling the controller instead of doing a coherent move)
CloudStrife37 | CloudStrife37
- 3:45pm EDT - September 28th, 2012
PlayStation has my heart, but really? "The WiiU will have a small amount of early adopters." I hope he means that in the context of a launch and not just a holiday season. Because I seriously doubt 360 or PS3 sales will match that of the launch along with overal sales up until Christmas of the WiiU. I expect at least a 2-3 million system launch.
- 2:24pm EDT - September 29th, 2012
The problem with the Wiiu is that they're expecting everyone who bought a Wii to buy one, and that's not a great bet. The wii was 300 bucks less than it's nearest competitor and was "new and different" the Wiiu is just an Nintendo branded xbx with a semi tablet controller. Yeah the Nintendo faithful will show up like they always do (and honestly they're all nintendo ever needs to break even), but the casuals that made the bulk of their wii sales are satisfied with their Wiis or barely use them as it is, they dont care about incremental upgrades and if they really wanted to see what an HD system was capable of they already bought a PS3 or xbx for $300. They're not going to want to chuck another 300 bucks on a new version of something they only use when their grand kids, nieces and nephews stop by. By the admission of most developers it's just getting mostly ports of the games already one the PS3 and xbx, so the Nintendo faithful will only really show up for the first party titles because those are usually the only ones to take advantage of the system. If the nextbox and PS4 announce a 300 dollar or near price tag they're not going to get to run away with it like they did this round.
On the other hand Sony's falling into a bad trap expecting the wonderbook to attract casuals. They're trying too hard because they're in 3rd place (or second if you dont count nintendo as a direct competitor). They used to just release good games and the casuals would come but with this sudden shift into thinking that casual=motion control and tablets they being lead down the wrong road. Casual want simple, the wonderbook/Move combo is NOT simple. The wonder book is going to end up a niche product that might attract a few curious people just like Eye pet and a few of the random Move users but it's not a major market mover because it's an overly complicated interface, the camera fails in bad lighting and you have to have enough room to use it and not everyone has that kind of space it was a problem even when the move and kinect first came out and it's not going to fool people twice. Putting your hopes on something that excludes a sector of the market isn't a good move when you had a horrible time convincing people to pick it up the first time.
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