Sony eyes casual market breakthrough with Wonderbook, super slim PS3

Fergal Gara, managing director of PlayStation UK, has said that Sony sees an ideal opportunity to muscle in on the casual market this Christmas thanks to Wonderbook and the super slim PlayStation 3.

Speaking to CVG, Gara said that the transition from Wii to Wii U allows Sony to capture the casual market for those who aren’t putting down the cash for Nintendo’s new white box on day one.

"If you look at the upcoming Christmas market, the Wii will be selling in very low volumes - it's on its way out - and the Wii U will arrive, but it will bring in a relatively small number of early adopter consumers," he said.

"We see ourselves well positioned for the casual market who won't buy Wii U on day one. We've got a wow moment, we feel. I remember when people picked up the Wii controller for the first time, that was a big moment, it was a casual market breakthrough, but we thing we've got a casual market breakthrough as well with Wonderbook and the lowest priced PS3 yet."

Gara was quick to doff his cap to Nintendo’s efforts in the casual domain however, while also praising his own company’s offerings back in the days of PlayStation 2 with SingStar.

"If you look at the casual market overall in the last few years, there's no doubt that the kings of that market has been Nintendo, they have done a great job with a great product," said Gara.

"If you look back even further, I think Sony has done a great job with the PS2 in the casual market with games like Singstar."

Elsewhere, he conceded that while Sony doesn’t have a core triple-A offering for this Christmas, the third-party line-up remains strong thanks to the likes of Ubisoft and EA. Plus, Gara pointed to an impressive 2013 line-up with The Last of Us and Beyond: Two Souls.

"Obviously we don't want to forget about core gamers, and while we don't have that big triple-A game this Christmas, we have a stronger alignment with Assassin's Creed and FIFA. There will obviously be more to come,” he said.

"It would be wonderful to have one. I take huge confidence in what is coming down the line though. Of course we'd love to have a new triple-A game, but we have a great strategy for this holiday period."

"We don't have to talk to the same audience all the time. We have a stronger play on family this Christmas, and for the core games we will leverage third parties a bit more. I'm convinced we've got some great games coming out next year, such as The Last of Us and Beyond."

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  • Related game: PlayStation 3

    Release date (US):
    November 17th, 2006
    Developer:
    SCE
    Genre:
    Misc - Hardware
    Rank:
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