PS4: U.K. retailers call for GBP 300 price point
- Posted March 1st, 2013 at 06:41 EDT by Mike Harradence
- 10 Comments
PlayStation 4 should launch in the U.K. at £300 and hit shelves no later than Christmas in order to snag those crucial early adopters.
That’s according to Darren Cairns of Green Man Gaming, who told MCV: "Obviously there is a balance to strike between building an installed base for the great games to follow and losing too much on each box, but £299 would be a good price.”
"It looks like the console is getting some really strong third-party support, and we all know how important that can be,” said HMV games buyer, Richard Thomas.
"There's also some really encouraging news on 'social' and 'always online' features for titles like DriveClub working across devices such as tablets and smartphones, while Killzone: Shadow Fall and other tech demos shows off the impressive graphical power of PS4."
However, Igor Cipolletta, CEO of ShopTo, was more sceptical over the console’s announcement.
"I was expecting a reveal like Apple's. It would have said: 'This week in store'. Sony still has a lot to learn."
Sony announced PS4 in New York City last week, where it confirmed a holiday 2013 ship date for the new console. However, it remains unknown how many territories will actually receive the platform this year.
Games so far confirmed as in development include Killzone: Shadow Fall, Deep Down, DriveClub, inFamous: Second Son and a new Final Fantasy title.
- 6:53am EST - March 1st, 2013
Unless I'm way off about how much the parts cost, even in bulk, I think £299 is a hope too far. Sadly. If they did hit that price point then I think Sony could have a generation that would rival the PS2 in popularity and sales.
Russell Watson-Thomas | DiscoMcDisco
- 7:17am EST - March 1st, 2013
With plenty of hunting, it could be possible to build a machine with similar parts, but it would take a LOT of hunting to do it bang on £299.
The bit to remember here is that Sony will be getting a much better price than we'd find in retail, let alone hunting on eBay etc for good prices. It's possible they'd run at such a tiny margin, hoping for growth through their other revenue generating exercises.
I'd pay £350-399 if bundled with a good title (or two) plus Gaikai/PS Plus/whatever they'll do for an instant games collection for a year. That would probably remove some of the worries about title cost while still allowing people to really take advantage of what to offer.
TristanPR77 | Tristan77
- 9:06am EST - March 1st, 2013
"I was expecting a reveal more like apple" This is not the mobile industry, not even Nintendo announced the launch day of the wii u when first revealed. I think you are the one who have a lot to learn.
- 9:24am EST - March 1st, 2013
The show was a bit weird. Creepy guys and people standing around looking confused. Andrew House and Mark Cerny were good but everyone else was awkward. Especially the Watch_Dogs guy.
I would have had a single charismatic host who had been heavily briefed on the stuff and had played the games beforehand where possible and the other guests would have come on and talked to him/her. I would also not let anyone use a monologue about police brutality, Big Brother and privacy invasion to sell my big corporate backed game on my new social data gathering console. But then I don't own a multi-billion pound company so what do I know.
Perishing_Mind | Ernad_BMW
- 12:13pm EST - March 1st, 2013
Joker walking in...."ha ha ha and I thought my jokes were bad"
- 12:50pm EST - March 1st, 2013
There's no way the thing is going to be that in expensive and make it to EU store by Xmas. there are simply too many countries/regions and launguages to support in such a short period of time and producing the units required to keep the shelves filled will be next to impossible. That's why they always say Japan is first, smallest region right in their back yard, they can practcally ship them from the factory to the stores. North America is next because it might be 10 times as large but with time they can eventually meet demands but then you get to the EU and that's 5 times larger than NA possibly more... I'd be surprised if EU storse see it before next February.
- 12:56pm EST - March 1st, 2013
@6 I think your probably right. Its frustrating enough having to be third in line here, I'd be really pi**ed if I lived in Africa or Australia
Jakeles | Glaedr-Oromis
- 3:11am EST - March 2nd, 2013
That's not too bad. I hope the price here in the US is decent as well. Maybe they are still trying to figure it out. Could be the reason Sony has not allowed pre-orders in any store in the US/NA. It's killing me though.
- 11:57am EST - March 2nd, 2013
"The graphical power of the ps4" ?? I didn't see anything impressive apart from maybe watchdogs and that old mans head from quantic dreams! Oh, and killzone didn't look like anything that couldn't be done on ps3!!!! I hope not but I've got a feelin that Microsoft have got something spectacular up their sleeves!!
- 4:49pm EST - March 3rd, 2013
Im in New Zealand and already im pissed i may have to wait a few months longer.
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