Kaz Hirai on why the actual PS4 console wasn't shown in NYC
- Posted March 13th, 2013 at 14:14 EDT by Ernest Lin
- 7 Comments
While the PlayStation 4 unveiling in New York City last month garnered plenty of praise, it wasn't without criticisms. One complaint many have brought up was the lack of showing the actual console itself. In an interview with BBC, Sony President and CEO Kaz Hirai laid out the company's reasoning behind the decision.
“I think that, you know, we still have a long ways to go before the actual product launch and there are going to be a lot of opportunities for us to talk about and provide additional details on the PlayStation 4,” Hirai explained. “It wasn’t actually a launch, we just talked about the console and there will be more information to come, but it keeps people guessing and that’s a good thing.”
With the PS4 hype train running, Sony will need additional fuel leading up to the console's launch to keep consumers interested and talking. Surely, new games, features, as well as the actual design of the PS4 will be revealed in the coming months, especially at events like E3 2013.
Check back to PSU for all your news on PS4 and more.
- 2:51pm EDT - March 13th, 2013
Thanks for clearing that up Kaz!
BeastParty | demandingbenny
- 4:24pm EDT - March 13th, 2013
The PS4 design is probably being stress tested to all sorts of h3ll as we speak
- 4:29pm EDT - March 13th, 2013
it doesnt matter what it looks like. it could look like crap im still going to buy it. the ps3 places the bar pretty high i can only amagine what the ps4 is going to offer.
- 5:03pm EDT - March 13th, 2013
So, he's all but admitted that the show was to let out a fair few details predominantly in the hope that Xbox will come out with details on their next one at some stage soon and then PS4 can decide how they'll respond to them. He's giving Sony a fair bit of room to make changes if needed from what he said there.
Gameoholic007 | Demented007
- 6:12pm EDT - March 13th, 2013
I kind of figured, no surprise. It was kind of obvious what they were doing.
- 12:02pm EDT - March 14th, 2013
the announcement was obviously to announce the PS4 won't be released after the X720 like this gen, and to announce existing partnerships to pave the way for new ones ; with the serious possibility of the X720 being fairly less powerful, will leave Microsoft with only one choice : target the casuals even more and thus make the developers for hardcore gamers slam the door on their face
- 2:40am EDT - March 16th, 2013
I'm pretty sure Yoshida said in an interview that the final design is still being finalised.
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