• Posted July 18th, 2013 at 07:15 EDT by Michael Harradence

The developer behind Ni No Kuni: Wrath of the White Witch has heaped praise over Sony’s pricing strategy for PlayStation 4, suggesting its wallet-friendly $399 price tag is clear indication that the hardware giant means business.

“The number-one surprise for me was the PS4’s price,” Level-5 boss Akihiro Hino told Famitsu magazine (via Polygon). "I think anyone can look at that and think 'This is cheap!' Putting cutting-edge PC specs into a game machine that costs just a few hundred dollars really brings across how serious SCE is about this generation.

"I think the Xbox One is pretty cheap considering what you get with it as well, but with this PS4 price point, they'll have to do something to oppose that."

“I can’t wait for the next generation to really spread out into households,” he added.

PS4 is due to launch in holiday 2013 alongside the Xbox One, with Sony’s new home console undercutting its leading rival by $100/£80.

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