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Blu-ray reaches new sales milestone in Europe

30 August 2007

Sony Pictures Home Entertainment has announced that sales of the company’s Blu-ray format have recently surpassed the 250,000 mark in European territories.

Meanwhile, sales in North American are nearing the one million mark with the Blu-ray launch of a series of highly anticipated blockbusters such as Spider-Man 3 and Close Encounters of the Third Kind.

All of these extraordinary sales are attributed due to a considerably higher rate of purchase than HD-DVD, having outsold the competing high definition format by a ratio of approximately 2:1. With major company and mainstream support aided by Blockbuster's exclusivity, Blu-ray is looking to be the high definition format of choice, despite recent news of Paramount’s decision to drop its support of the technology.

Source: Blu-ray.com


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