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Disney to embark on Blu-ray tour

4 September 2007

Disney is currently one of the biggest Blu-ray exclusive movie studios, and, to show their support for the next-generation media format is planning to embark on a tour.

Commencing on September 7th, Disney's Magical Blu-ray Tour will be traveling cross-country this holiday season in the hopes to educate the public of the benefits of High Definition media and the Blu-ray format. Along with general High Def. information and demonstrations, Disney is also promoting Cars and Meet the Robinsons, both of which will be released just in time for Christmas holiday season.

The tour will feature showings of several Disney movies in HD, hands on time with some Blu-ray features and extras, like the interactive Liar's Dice game from the Pirate's of the Caribbean Blu-ray best seller.

"Our goal with the Disney Magical Blu-ray Tour is to reach as many people as possible and to help educate the consumers across all demographics," commented  Bob Chapek, President of Walt Disney Studios Home Entertainment.

"Our presentations and demo areas will hold something of interest for everyone, from kids and their parents, to older adults and teens. Even early adopters won¹t be disappointed with the first looks of the bonus materials that we're rolling out for our future titles. Since high definition is for everyone, we made sure that the Tour elements reflected that as well."

We highly recommend that if you live in or near any of the tour's locations to stop by and check out the activities. At each stop, visitor's can sign up to win a Blu-ray entertainment package with a stand alone player and some of Disney's best selling Blu-ray titles.

Here are the dates:

DISNEY¹S MAGICAL BLU-RAY TOUR SCHEDULE:

MALL LOCATION
EVENT DATES

Westfield San Francisco San Francisco, CA
Sept. 7 - 9
Washington Square Portland, OR.
Sept. 14 - 16
Westfield South Center Seattle, WA
Sept. 21 - 23
Mall of America Bloomington, MN
Sept. 28 - 30
Orland Square Orland Park, IL
Oct. 5 - 7
Westfield West County St. Louis, MO
Oct 12 - 14
Tyson Corner Center McLean, VA
Oct. 19 - 21
Roosevelt Field Garden City, NY
Oct. 26 - 28
Burlington Mall Burlington, MA
Nov. 9 - 11
King of Prussa King of Prussia, PA
Nov. 16 -18
Circle Centre Indianapolis, IN
Nov. 23 - 25
Lennox Square Atlanta, GA
Nov. 30 - Dec. 2
The Galleria Houston, TX
Dec. 7 - 9
Barton Creek Square Austin, TX
Dec. 14 - 16
Chandler Fashion Center Chandler, AZ
Dec. 21 - 23

Stay tuned for more information on these events, as well as some interviews from Disney and other members of the Blu-ray Disc Assoc.


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