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Sony to patent new PlayStation brand logo?

3 October 2007

German-based videogame site Gamefront has revealed a subtle move on Sony's part, reporting that the company has recently filed a patent on what seems to be a new PlayStation brand icon/logo.

The patent was placed in the Japanese patent offices, though Sony has yet to issue a formal statement regarding the new icon/logo or its purpose. Currently everything is pure speculation; however, a tenable theory is that Sony may be using this icon to coincide with a future event(s) or possibly a new ad campaign.

The icon, shown here, depicts the trademark X, O, SQUARE, and TRIANGLE text surrounding a huge orb, seems that have stirred much interest and debate to its actual meaning. However with Sony yet to announce anything official, we’d advise you not to jump to any conclusions just yet.

Stay tuned for more updates as they break.


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