Capcom is understandably eager for its upcoming new IP Dragon’s Dogma to set tills alight come its May 2012 launch, and feels the game can easily shift one million copies in its native Japan.
Producer Hideaki Itsuno told VideoGamer.com that while confident of the game’s sales in its home country, worldwide success is not so easily attainable – something he feels is why some developers are hesitant about going global.
"I don't know if other Japanese developers are trying to become more global, but I know we definitely are," Itsuno said.
"It's difficult, because we really want this game to sell 10 million units worldwide. We want to sell a lot, and that's just something that we think we can do. We're not positive [it will be a success]. Of course it's a risk, but that's what we want - a challenge."
"But in Japan, we can absolutely sell a million units. We know that's attainable, it's absolutely do-able. We have a kind of assurance that that will happen, but for worldwide that's not so much the case, and I think that's why a lot of Japanese developers are hesitant about going global. It's because they don't have that assurance that it'll be successful,” he added.
Dragon’s Dogma is due out on PlayStation 3 and Xbox 360 platforms, and takes place in a sprawling fantasy-inspired world ripe with content, where players can enjoy up to 100 hours worth of gameplay.