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EA says Syndicate 'didn't work,' still keen on bringing back old IP

13 June 2012

Publishing giant Electronic Arts has said it’s still keen on digging deeper into its history and reviving old IP, despite some of its more recent offerings failing to set tills alight.

Speaking with CVG, EA Games Label boss Frank Gibeau said there are still “numerous brands” he feels would benefit from being resurrected.

Despite this, Gibeau conceded that it doesn’t always pan out. Syndicate, for example, wasn’t quite the runaway success that the company had hoped for when it hit stores back in February 2012.

“Syndicate was something that we took a risk on. It didn’t pay off – it didn’t work,” he said.

"But in general it doesn't change my appetite for wanting to go look in the library and see what we have and maybe bring back some IPs for the next-generation. That's the nature of the business; some stuff works, some stuff doesn't."

On the flip side, the recent reboot of SSX pulled in the punters and as a result Gibeau feels the franchise still has legs.

"I think SSX was a very successful launch for us and there was some online innovation there that really showed why it made sense to bring that back,” he explained.

"It's done well and you'll probably see more in the future. There are numerous IPs that I think about all the time like Command & Conquer and Sim City - which is a brand we've brought back after seven years."

What did you think of Syndicate, PSU readers? And more importantly, what classic EA IP would you like to see resurrected in the near future? Let us know in the comments section below.


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