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Sony targeting a family-friendly Christmas for PS3

24 July 2012

Sony has revealed that PlayStation 3’s holiday offerings this year will be mainly be comprised of titles suitable for family entertainment.

Speaking during a chinwag with Game Informer, president of Sony Worldwide Studios Shuehi Yoshida revealed that although the platform holder would love to have blockbuster titles in its holiday line-up, the firm feels PS3 shouldn't neglect the family-oriented demographic this Christmas.

“We’d love to have multi-million sellers for the holiday. But each title needs time to develop, especially new IP like The Last of Us. God of War has always come out in March, so that’s a natural time to aim at," said Yoshida-san.

“Our strategy for Christmas is to go big on family-friendly titles. This is a neglected genre for the PlayStation 3, but as it matures, I think it’s really important to have these games on the platform. I think we have a great lineup this holiday to complement third parties’ big core games.”

Sony has a number of major exclusive titles in the pipeline for 2013, including God of War: Ascension by Sony Santa Monica, The Last of Us from Naughty Dog and Quantic Dream’s Beyond: Two Souls.

Rumors have suggested that the hardware giant is also prepping a ‘super’ slim PS3 for some point this year in the form of the PS3-4000 model. Yesterday however fresh reports cropped up claiming the new SKU would not be unveiled at Gamescom as originally planned.

Stay tuned to PSU.com for more details.

via CVG


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