Rockstar has rolled out a clever viral marketing campaign for Grand Theft Auto V, which focuses around a fictitious American religion that preys on the vulnerable.
A website for the ‘Epsilon Program’ has cropped up online asking readers to “Join us in something special and become one of the children of Kraff.” There’s a page for donations to the cult and a Testimonial section from those who have already joined up.
It’s within the testimonials page where we discover that Rockstar is behind the ‘Epsilon Program.’ Take a look and you’ll notice that all testimonials given hail from people who live in areas within the Grand Theft Auto universe.
A twitter account (@EpsilonToday) has also been created to help spread the site across the web. So far there’s only a handful of tweets, including “As of today, we are the fastest growing religion in America. #FACT #KIFFLOM.”
There’s currently no release date for Grand Theft Auto V, though we do know it will be announced by November. Check out our GTA V hub where you want find rumours, but all the facts and official details you need to know about Grand Theft Auto V so far.