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Transformers not enough to repel Blu-ray sales

29 October 2007

When it came to one of the most anticipated titles of the year, Transformers was the first thing that popped into people’s minds.

However, when it came to the choice of format, the title was announced as an exclusive to the HD DVD medium (as well as DVD). Many analysts speculated that this could potentially spike new life into the HD DVD format and finally give it some respect and attention in the market. However, recent sales figures prove otherwise.

In spite of selling 1150,000 copies, Transformers on HD DVD did not sell well enough to thwart Blu-ray sales away. By winning another week in software sales by selling 51% of total unit sales, Blu-ray has yet to lose a week to the HD DVD format this year.

This only goes on to confirm further which format the consumers prefer - Blu-ray.

Source: Blu-ray.com


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