The head of Sony Computer Entertainment UK, Fergal Gara, has indicated that PlayStation Vita will receive a price cut in 2013.
Chatting with Eurogamer recently, Gara reiterated that the platform holder has no plans to slash the cost of its handheld this year, though didn’t rule out a price cut for next year.
“We always aim to establish price cuts. So the question is not so much if, but when. We won’t have an across the board price down this Christmas.”
“But what you will see us doing is work very hard with our retail partners to add value to the product to make it more compelling,” he continued, “Even this week there are some tremendously attractive bundles out there, for example wi-fi Vita plus LittleBigPlanet at the £200 price point.”
“There’s the wi-fi product again plus FIFA 13 plus Uncharted Golden Abyss plus LittleBigPlanet at not much above the £200 price point,” Gara observed, “We will be working that very hard over the coming weeks as more and more software arrives.”
Quizzed directly if this means PS Vita is on course for a price cut in 2013, the executive replied, “Yes.”
PS Vita was released in December 2011 in Japan, and hit the west in February of this year.
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