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Rumor: PS4 launch advertising budget around $100 million

9 April 2013

Sony has an estimated $100 million advertising budget to play around with when the PlayStation 4 launches.

That’s at least according to a snapshot of a Twitter user named ‘@VirtuaMe,’ who is notably followed by all official PlayStation Twitter channels (via NeoGAF).

The Tweet itself reads, “@Sony’s estimated advertising launch budget for PS4 is $100,000,000. #PlayStation”

Of course, this should be treated as pure rumor and speculation at this point, seeing as how we are not privy to any official info regarding Sony’s marketing budget.

Still, it makes for an interesting topic when you compare it to other marketing efforts. For example, back in 1999 SEGA had $100 million for the Dreamcast, which when adjusted for inflation ranks at around $130 million today.

More recently, Nintendo’s Wii had a budget of around $200 million, and triple-A titles such as Call of Duty: Modern Warfare 2 and Grand Theft Auto IV boasted ~$200 and ~$100, respectively.

Let us know your thoughts in the comments section below.


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