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2K Sports unveils new boxing title

As Electronic Arts holds a firm grip on the sports videogame market, it ultimately leaves them with little competition, thus affording EA Sports the freedom of developing titles with no sense of trepidation.

Enter 2K Sports, the videogame industries second major development studio of Sports titles, and the unveiling of a new sporting franchise at last night’s Spike TV’s videogame award show.

Last night at the Spike TV VGA was a night a glory for videogames with Samuel L. Jackson as the host and body painted females as envelopes. Interesting enough, Don King, the world’s most famous boxing promoter showed up with American flags and all to reveal the new 2K Sports title, Don King Presents: Prizefighter.

“In all my years working in professional boxing, I have never seen anything come as close to creating the thrill, the intensity, the courage and the spectacle of the sport," commented King.

"Don King Presents: Prizefighter is more than a game - it is a glimpse at what life is like in and out of the ring for these incredible athletes."

Coming April 2008, Don King Presents: Prizefighter is expected to give EA’s Fight Night some tough competition. Stay tuned to PSU, as we will bring you more on Prizefighter as soon as it hits.