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GTA series won't get annualized, says Take-Two

17 February 2014

Publishing giant Take-Two has reiterated that it has no plans to annualize the hugely successful Grand Theft Auto franchise.

Speaking during an interview with MCV, the company’s CEO Strauss Zelnick, commented:

“It is great that consumers anticipate our titles, like they anticipate the next James Bond film. Our goal is to create permanent franchises.

“A few years ago, we’d launch a title, it would be sold physically, then we would sell catalogue versions of it. Today we launch a title, and often – if not always – put out DLC. We’ve talked about recurrent consumer spending, where we have offerings where fans can engage and spend money on an on-going basis.”

Elsewhere, the executive touched on the immense success of GTA V and its accompanying online companion, GTA Online.

“With GTA V, we have sold 32.5m units in to date, which is extraordinary. 70 per cent of people that have played GTA V while online have played GTA Online, which is a free-to-play experience. And recurrent consumer spending related to GTA Online represented nearly half of our digitally delivered revenue in the quarter. So people are voting that they want to stay engaged and they are voting with their wallets.”

GTA V is heavily rumored to be heading to PlayStation 4, PC and Xbox One, though nothing official has been confirmed as of yet.

Read our review of the game here.


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