Jesse Divnich of Electronic Entertainment Design and Research has claimed that Xbox 360 will pull ahead of PlayStation 3 this holiday, in a controversy-courting conversation with Edge magazine. The analyst said Sony should "heavily consider" cutting hardware prices before Christmas.
"[Between Sony and Nintendo,] Sony should be the most concerned [about the 360's price cut]," Divnich declared. "...Going into this holiday season, the PS3 will not only have the highest price point, but also the smallest software library, weaker line-up of exclusive titles (compared to Xbox 360’s Gears of War 2 and Fable 2), and a less popular online network."
Scandalous. We don't know about you guys, but we think Resistance 2, LittleBigPlanet, WipEout HD and PlayStation Home might have something to say about all that.
Divnich claimed that manufacturing costs underlay Sony's refusal to shave a few figures off the PS3 price tag. "I suspect that the reason why Sony has been so adamant about maintaining its current price point is because it has not reached a more efficient scale in its manufacturing of the PS3."
"Long-term, I don't think anyone doubts the success of the PS3," he went on. "However it is currently looking like the Xbox 360 will win another holiday season against the PS3 in North America."