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PS3 still in early adopter phase, says Koller

14 January 2009

Sony Computer Entertainment America (SCEA) director of hardware marketing John Koller has said that he feels the PlayStation 3 is "still in its early adopter phase,” despite the format having been on the market for two years.

Speaking with Gamasutra, Koller observed that those interested in purchasing Sony’s platform are generally “tech-oriented,” and as a result are most interested in the console’s "multi-functionality.”

“The PS3 is still in its early adopter phase, tech-oriented consumer... they're interested in the multi-functionality of the system,” he said.

Touching briefly on PlayStation Portable, Koller said of the Sony handheld, "it's more of a 13-17 year old [demographic], multi-ethnic, a bit lower-income as well (as the PS2)".

The platform holder recently defended its decision not to lower the price of the PS3 over the holiday season, pointing to the machine’s capabilities as a Blu-ray player and technical prowess as a means of offering more bang for your buck.


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