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SCEE boss talks up 'aggressive' battle against Microsoft

on 22 August 2009

Sony Europe chief Andrew House has said that the both the PS3 Slim and PSP Go have given the hardware manufacturer a chance to pull some serious punches against rival Microsoft in the on-going console battle.

Speaking with website MCV during GamesCom this week, a bullish House stated, “We've competing very seriously, head-to-head, with Microsoft in Europe right now – and this gives us a major opportunity to do that more aggressively.”

“We have very high hopes for the new PS3 and think it will deliver a significant increase in our sales.”

Not wanting to jump the gun, House remained cautiously optimistic, adding, “it's a little dangerous to make statements like that given the seasonality of our industry and the current climate,” though remained confident over Sony’s Q3 & Q4 offerings.

PS3 Slim is due out in the fist week of September, priced at 299 EUR/249 GBP.