Doug Creutz, an analyst with Cowen Group, has declared that Sony’s PlayStation 3 has earned itself a "significant price advantage" over Microsoft’s competing Xbox 360 platform this holiday season.
“With the frontline Xbox 360 console (the Elite) also retailing for $299, we believe Sony now has, for the first time, a significant price advantage at retail, particularly in the minds of serious gamers who are more likely to be considering the PS3 vs. the Xbox 360 Elite rather than the $199 Xbox 360 Arcade version," he stated.
Furthermore, Creutz revealed that a survey result had 21 percent of those who do not currently own a PS3 were planning on investing in Sony’s black box this Christmas, compared to 12 percent who were intending to fork out for an Xbox 360 during the same period.
Lastly, the survey also revealed that 32 percent of consumers who currently own a PS2 plan on upgrading to PS3 in the near future.