PlayStation Universe

Riccitello: This year's E3 will be 'biggest and best ever'

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on 7 May 2010

Electronic Arts bigwig John Riccitello has stated his belief that this year’s E3 convention in Los Angeles will prove to be the “biggest and best” in the trade show’s 15 year history.

“This summer, the ESA will host the biggest and best E3 ever,” he stated. “All the best games and all the best developers will be together in LA to unveil new titles and celebrate the creativity and new technology that makes gaming so much fun.”

Wedbush Morgan’s Michael Pachter reckons Riccitello is bang on the money, commenting: “I expect the 2010 E3 to be one of the most exciting in year,” said Pachter, adding, “with the type of impactful breaking news we have learned to expect from the show.

“This year’s E3 will be the launching pad for hardware and software innovations that could change the industry for years.”

Finally, ESA boss Michael Gallagher also chimed in on the matter, stating, “The world is coming to the E3 Expo this June.”

“With groundbreaking announcements expected from computer and video game publishers and developers, this year’s E3 Expo is going to be the main event for the entertainment industry in 2010.”

Just in case you aren’t up to speed, Sony’s E3 press conference is scheduled for June 15.