Ubisoft seems to have taken a page out of PlayStation Home and LittleBigPlanet's book, recognizing that user-created content is the future.
Yves Guillemot, Ubisoft CEO, delivered his keynote speech at the Edinburgh Interactive Festival today, prodding the industry to recognize the importance of giving users the option of creating their own unique experiences.
Quite unsurprisingly, with all this touting of user-generated content comes the announcement of a secret title in development by Ubisoft that will make sure the "consumers are the stars."
"The goal is really to make sure our consumers become creators," said Guillemot.
"If the creator only has an Xbox 360 then we will help him port [content] to another console. Although some users will be happy to see their creation just on one console. The goal is to make sure that users can show their friends that they are capable of creating content and prove it to themselves."
Ubisoft hopes not to alienate any consumers with a system containing a steep learning curve.
"We must make sure we create tools as easy to use as possible. And then we'll be able to monetize the work that is done."
Guillemot even detailed a sophisticated mentoring system which should provide benefits for both new consumers and die-hard veterans.
"We are going to put a mentoring program within our games whereby new consumers can get help and the player helping will be rewarded with points or free games," he finished.