Sony Worldwide Studios boss Shuhei Yoshida has admitted he is keen for the Xbox 360 to make waves in Japan, believing its success will prove instrumental in helping promote the use of high definition gaming among local punters.
Speaking with Eurogamer, Yoshida believes that the success of both the PlayStation 3 and Xbox 360 will help sway Japanese gamers over to a more “sophisticated gaming experience.”
"I like to see people here in Japan showing interest in high-definition gaming and more sophisticated gaming experiences," said Yoshida.
"In terms of realistic-looking graphics and smarter AI, they haven’t really shown the appetite for what this generation of gaming can offer. I’d really like to see both PS3 and 360 succeed here."
"What Microsoft is offering and what we are offering are closer, compared to what other platforms are offering. Because of that commonality, the new games coming out on 360 and PS3 help to get consumers more interested in this generation of gaming," he continued.
Elsewhere, Yoshida also tipped his hat to the New Xbox Experience, stating he prefers Microsoft’s style of avatars to those of Nintendo’s Miis.
"I think it’s quite nice. I like the avatar designs they’re working on. Personally, Microsoft’s work is closer to my personal preference. The Miis are very nice, but everybody looks cute, like Japanese-style characters," he commented.