Sony’s lowered the price of PlayStation Portable in Europe by approximately 24 percent in an effort to stimulate sales of the handheld.
Effective as of today, the platform holder confirmed on its website that the device will carry a RRP of €129.99, equating to roughly £114. PSP previously retailed for €169.99.
Isabelle Tomatis, hardware marketing manager for Sony Computer Entertainment Europe (SCEE), commented, “The console’s new recommended retail price, complimented by a whole host of affordable games in the Essentials, Platinum and minis collections, opens up a world of portable gaming for less – particularly for our younger audiences.”
"Along with the entertainment services available to all PSP owners on PlayStation Network, there is no better value portable entertainment system around."
PSP and PSP Go both received price cuts in North America in February and March, respectively. Sony is currently gearing up for the launch of its Next-Generation Portable (NGP) in late 2011.