Looks like price cuts, the Next Xbox Experience and the titanic retail brunt of Gears 2 have done their work – according to NPD data, the Xbox 360 outsold the PlayStation 3 in North America this November more than twice over.
If Microsoft was hoping its fall 2008 manoeuvring would put a crimp in Nintendo’s stride, however, it was a forlorn hope indeed. In just one single month, the Wii and the DS have together sold over three and a half million units, almost twice the sales of every other competitor combined.
Monstrous discrepancies in sell-through aside, all three manufacturers can point to healthy growth. "The expanded supply of Wii systems at retail was clearly evident in the sales figures this month," observed Anita Frazier, analyst for the NPD Group. "The 360 realized a nice unit sales bump over last November and the PS3 year-to-date unit sales growth is impressive."
Here’s the NPD break-down in full:
• Wii – 2,040,000
• Nintendo DS – 1,570,000
• Xbox 360 – 836,000
• PSP – 421,000
• PlayStation 3 – 378,000
• PlayStation 2 – 206,000