Activision CEO Robert Kotick has said that his company expects Sony’s PlayStation 3 console to remain on the market for at least another eight years.
Speaking during the Activision Blizzard Analyst Day, Kotick stated, "I think there’s a long life ahead of us, we’re in year eight of PlayStation 2 and when you look at PlayStation 3 technically we’re likely to see at least eight years’ success."
The CEO also described how the company’s success is helping it to influence the design of future home consoles, noting, “Now that we have the weight of being the largest payer of royalties to the first-parties of any third-party company, I definitely see us as starting to influence hardware design, and they’re thinking about the evolution of the next generation of hardware.”
"The good news is that when it does come it’s going to have a powerful impact on our ability to capture a lot of that part of the marketplace today that feature films, television or music [inhabit]"