Activision has set its sights on making the eagerly anticipated Modern Warfare 2 the hottest entertainment commodity on the market this holiday season, with the publisher hopeful the sequel becomes the ‘biggest selling videogame of all time.’
Speaking to MCV, brand manager Simon Wells commented: “Each year the Call of Duty franchise goes from strength-to-strength.”
“We want to propel this year’s title to be the biggest selling video game of all time. That may raise some eyebrows, but step back and look at the franchise’s trajectory through preceding launches, and this objective starts to look viable.”
Modern Warfare 2 is currently pencilled in for a November 2009 release and will be backed by an extensive marketing campaign – something Wells feels will propel the game to the status of no.1 entertainment property of the year.
“We firmly believe we have the potential to be the No.1 entertainment property of the year. The reality for a franchise as large as Call of Duty is that we are competing directly with entertainment propositions outside of the video game space,” he added.
Stay tuned for more info on Modern Warfare 2 as it breaks.