Speaking during an interview with GamesIndustry.biz, Alinea Analytics’ Rhys Elliot has revealed that Battlefield 6 has sold over 10 million copies worldwide across all formats.
Despite the impressive sales figures, Elliot doesn’t think that Battlefield 6’s performance so far is enough to dethrone “Call of Duty overall market dominance — this year, at least.” He also added that EA’s military shooter has seen an uptake in popularity among PC players, while Call of Duty is a “multi-platform powerhouse” with sales extending “far beyond Steam and the PC market.”
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Call of Duty has an entrenched global audience across consoles and PC – including more casual gamers – that purchases the game each year out of habit and brand loyalty. Its casual player base dwarfs Battlefield’s, and its integration with Warzone ensures that millions of players are constantly exposed to marketing, in-game promotions, and social tie-ins that convert attention into purchases.
Even if Black Ops 7 feels less exciting to us and the enthusiast media, the sheer reach of CoD’s ecosystem – through cross-promotion, platform partnerships, and content cycles – guarantees massive sales volume once the game launches.
That’s not to say Battlefield 6 won’t end up delivering some solid competition for Activision’s multi-million selling shooter franchise, particularly if EA delivers on its roadmap and Battle Royale plans.
If EA delivers on its roadmap cadence, keeps momentum through a crowded shooter season, and successfully rolls out battle royale that feels like Battlefield (not Apex Legends with tanks) [we could see] EA nurture Battlefield into some real competition for Call of Duty in the coming years.
Battlefield 6 was released for PS5, PC, and Xbox Series X/S in October 2025 and gave the franchise its biggest ever launch with seven million units sold in just three days on sale. Season 1 of the shooter arrived on October 28, and introduced a slew of new content such as new maps and events, as well as the accompanying Battle Royale experience known as Battlefield REDSEC.
You can have a gander at our full review of Battlefield 6 here.
[Source – GamesIndustry.biz]