Michael Griffith, CEO of Activision, has said that the publisher hopes the upcoming Blur will have as big of an impact on the racing genre as Call of Duty has had on first person shooters.
Speaking during the company’s quarterly earnings call yesterday, Griffith stated, “From a business perspective, we are targeting Blur to do for racing what Call of Duty did for shooters, and that was the goal when we originally acquired Bizarre Creations to make this game.”
Griffith divulged that the racer is shaping up particularly well, noting that journalists will be able to get their hands on it for the first time at E3 in June.
"Blur brings real innovation to the racing category and is looking very strong. You will all get a chance to see this game first-hand at E3, but suffice it to say, we are excited to be entering this genre with this game,” he said.
Activision Blizzard’s Robert Kotick also chipped in, adding, "… we have we think a unique opportunity in the racing genre with Bizarre Creations, one of the great developers of racing product, and we are especially excited about entering what has been historically one of the biggest categories of video games that we have not been in before, and as Mike said, we expect to do in that category over time what we did in the first person action category with Call of Duty."
PSU will be in attendance at E3 next month, so we’ll be sure to bring you our impressions of the ambitious racer from the show floor.