Analyst firm Cowen & Company has declared that sales for Call of Duty: Ghosts are down 19 per cent on last year’s Call of Duty: Black Ops II.
Despite the game’s publisher Activision having predicted a drop due to the transition to PlayStation 4 and Xbox One, the analyst feels that the industry giant should be concerned about its flagship first-person shooter franchise.
"Upon further reflection, we think the [Call of Duty] numbers are a bit more troubling than they first appeared," said Cowen & Company’s Doug Creutz (via Gamesbeat). "While the year-over-year gap is only 19 percent thus far, that includes two extra weeks of sales for the 360 and PS3 versions [of Black Ops II]. Against 2011′s [Modern Warfare 3], where the difference is only one week, the title is down 32 percent life-to-date."
"We don’t think it is out of the question that the title could wind up comparing down 20 percent to 25 percent year-over-year [to Black Ops II], which is appreciably worse than the down 10 to 15 percent that we think is baked in to guidance,” he added.
Brand fatigue is the most obvious enemy facing an annual series such as Call of Duty. Ghosts itself received mixed reviews from critics, with the general consensus being that it feels like a step back from last year’s Black Ops II, which injected some fresh ideas into the series’ aging paradigm.
Read our review on Call of Duty: Ghosts here.