Publishing behemoth Activision has announced that Call of Duty Warzone has been downloaded 80 million time since its launch back in March. The news comes following confirmation that Warzone and Call of Duty: Black Ops – Cold War will merge this winter.
Call Of Duty Warzone Downloads Reach New Milestone
Speaking with VentureBeat, Activision big cheese Bobby Kotick also revealed how the success of Warzone has resulted in changes in the way the company markets, such as the in-game reveal of Call of Duty: Black Ops – Cold War.
In August, millions of players gained access to the Black Ops Cold War reveal trailer by playing interactive content within Warzone, generating a true virtual watercooler moment, and driving substantial interest in the new release. Going direct to our network of player this way represents more effective marketing than any paid media network.
Call of Duty Warzone was launched for PS4, PC and Xbox One and takes the form of a standalone battle royale title.
[Source – VentureBeat]