The PS3 has already had DivX technology available to users since firmware update v2.10 but now DivX is looking to expand this feature by extending it to PS3 game developers.
Accessiblity to such techonology will allow developers to compress and create DivX format videos for their PS3 releases. "PS3 users can already use their PS3s to watch their own DivX videos," said DivX CEO Kevin Hall, "and now they’’ll also be able to enjoy the quality of DivX in the games."
Although no speculation can be made as to its specific implementation just yet, it should be interesting to see how PS3 developers take advantage of DivX’s video compression and high quality video technology (better resolution in cutscenes is a given). DivX is also in the process of approving the PS3 as DivX certified to allow DivX Inc. to offer a better media experience to console owners in the future.