Journalists rejoice as the E3 “Business & Media Summit” returns to its roots, while keeping the low key format of new.
The once biggest event on the gaming calender is coming back home to the LA Convention Center, but retaining the new ‘toned down’ approach to the event. This basically means: more space for a smaller event in a better location. It’s a win-win situation.
E3 was notoriously hot, sweaty, and crowded during its ‘glam’ phase, with the LACC packed with many thousands of people. Now the attendance is limited to around 4000 invites made by the games companies themselves.
Returning to the LA Convention Center in favour of some god-forsaken hanger in Santa Monica is a move the ESA should never really have had to make. Although having it in said hanger was probably more of a statement that things had changed.
Stay tuned.
Source: Gamasutra