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EA Sports Has ‘Huge Confidence’ In Its First Football Title Without FIFA

David Jackson, Brand VP of EA Sports, has said the publisher has a “huge amount of confidence” in the upcoming EA Sports FC, which is its first football title without the FIFA license.

Speaking with The Mirror, Jackson comments,

There’s a huge amount of energy in all of our studios, all over the world, to get after the ambition that we know we’ve set ourselves with this this new brand. EA Sports FC is our future vision. I think we’ve done a very good job and had a great relationship over time with the FIFA organisation, but now’s the right time for us to set a new path and chart our own path forward, be able to meet players expectations where they are, and we feel we can do that best through the lens of our own platform.

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Jackson went on to say that authenticity is one of the most important focuses moving forward with the new brand, and to that effect, EA has secured over 700 teams for the game.

It’s a mindset shift for us. We now think very expansively about opportunity. And the areas that we would like to create experiences for fans in the future. We have a huge amount of confidence in what we’re going to be able to bring to market later on this year. There are two things that are really important to us. And our players telling us are important to them.

One is authenticity. So we have 19,000 players, we have 700 teams and 30 leagues in the game right now. That authenticity is paramount to an EA Sports experience and will continue to be in the future.

EA Sports FC is reportedly going to be revealed in mid-July, although a release date for the game has ye to be announced.

[Source – The Mirror]