Speaking with MCV, Eidos’ head of UK marketing Jon Brooke stated his belief that Batman: Arkham Asylum is the firm’s greatest title to date and that it’s as close to perfect as they’ve ever come. While it’s odd to see a publisher push one of its titles as the next great one, it’s refreshing to know that they’re willing to be so adamant about it.
“We expect Batman Arkham Asylum to not only be the biggest game of the summer but one of the stand-out games of the year. It’s as close to perfect as we’ve ever come, it looks amazing, plays beautifully and has a rich twisting storyline with enormous replayability. I’m confident enough to say that it will set a new benchmark for licensed games and it’s going to establish itself as one of our best games ever.”
For this to all fall in place, Arkham Asylum would need to be backed up by some solid marketing, which is probably why Eidos is planning such an extensive campaign for the Batman outing.
“We have an extensive four-month advertising campaign beginning with teaser print and online advertising,” explained Brooke. "This will be followed up with E3 online video activity and heavyweight online, TV and cinema launch support.
“It’s our biggest campaign of the year and we’re really set to make some noise.”
Sadly, we’re still waiting on a concrete release date for the title.