In two days time, London-goers will see the epitome of fear. Seriously, what could be more horrifying than delightful black kittens?
Kotaku caught wind of Warner Bros. Interactive Entertainment’s clever catvertising campaign. On Friday the 13th, trained black cats will roam the city of London wearing terrifying F.E.A.R. 2 pajamas. Very frightening indeed.
A Warner Bros. representative explained the quirky campaign.
"Every day people are bombarded with so many advertising messages that it can be easy to miss them," said Charlene Allen, Warner Bros. Interactive Entertainment spokeswoman. "With our research telling us that Brits are actively looking out for signs of bad luck this Friday, it makes perfect sense to try and capture their attention that way."
London folk, we strongly advise you to stay in your homes this Friday. The consequences of prowling the streets could be dire and irreversible. Do the right thing.