News

Former PlayStation indie champ hooks up with Double Eleven

Sony Computer Entertainment Europe’s former head of strategic content, Shahid Ahmad, who was responsible for bringing dozens of indie titles to PlayStation platforms, has joined the advisory board at Double Eleven.

The enigmatic champion of indie titles will counsel Double Eleven, who are the developer and publisher behind titles such as Goat Simulator, PixelJunk Shooter Ultimate and Nom Nom Galaxy.

shahid ahmad

"Shahid’s incredible insight and background in the arena of independent development and publishing is overwhelmingly beneficial to Double Eleven; we’re so pleased to welcome him to our advisory board," said Mark South, Chief Operating Officer at Double Eleven.

"Shahid’s role in elevating independent games as a whole to the mainstream audience is remarkable, so it’s a great honor to have his guidance as Double Eleven continues to grow in the games space. Equally, and more personally, he is one of the hardest working people I know and his character has shown integrity and honesty throughout. I’m both proud and honoured that we’re able to work together.”

Shahid spent 10 years at Sony Computer Entertainment and won several industry awards, including ‘Publishing Hero’ and Develop’s Industry Excellence Awards.

Commenting on his new role, Shahid said:

“I’m honoured to be invited to Double 11’s Advisory Board. Having worked with the Double 11 team on numerous projects while at PlayStation, I was struck by their technical excellence, their commitment to quality and their devotion to delivering great experiences to video games players. Double 11 are relentlessly driven and their many excellent qualities will I’m sure propel them to greater success as they expand their publishing ambitions," said Ahmad.

Double Eleven’s latest project is a PlayStation 4 and Xbox One version of the PC hit, Prison Architect, which launches this Spring.