The CEO of Take-Two Interactive has explained why Grand Theft Auto VI doesn’t have a concrete release date yet beyond its Fall 2025 window, stating the company wants to maintain anticipation for the upcoming crime sequel.
Speaking during an interview with Bloomberg, Strauss Zelnick noted how anticipation surrounding GTA VI is probably the biggest he’s ever seen in an entertainment property, and therefore wants to ride this wave out before announcing a release date.
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The anticipation for that title may be the greatest anticipation I’ve ever seen for an entertainment property, and I’ve been around the block a few times, and I’ve been in every entertainment business there is. And we want to maintain the anticipation and the excitement. We do have competitors who will describe their release schedule for years in advance, and we’ve found that the better thing to do is to provide marketing materials relatively close to the release window in order to create that excitement on the one hand, and balance the excitement with unmet anticipation. We don’t always get it exactly right, but that’s what we’re trying to do.
Grand Theft Auto VI is currently in development for PS5 and Xbox Series X/S and is pencilled in for a Fall 2025 launch. A number of industry analysts have predicted that GTA VI will retail for $100, while PlayStation’s indie boss, Greg Rice, has said that he expects the game to provide a massive economic boost for the games industry.