Consumer Electronics Show [CES] 2008 News

Hirai hopes PS3 will profit next fiscal year

Sony Computer Entertainment Inc. CEO and President Kazuo Hirai has stated that the firm is hopeful its PlayStation 3 business sector will achieve profitable results during the company’s next fiscal year, commencing April 2008.

"We want to get to the positive side of the equation as quickly as possible," said Hirai, speaking at the Consumer Electronics Show in Las Vegas.

"The next fiscal year starts in April and if we can try to achieve that in the next fiscal year that would be a great thing. We are going through the budgets right now.”

"That (profitability) is not a definite commitment, but that is what I would like to try to shoot for”, he added.

Hirai also observed that production costs for the PS3 are falling by a substantial margin, noting the new 40GB models requires less components than both the 60GB and 80GB machines.

"Component costs are coming down, and the number of components… we are seeing a reduction", he said.

"The 40 GB PlayStation 3 obviously has fewer components, and uses less power, which means that components required to dissipate heat, for example, can be smaller, so there is some cost reduction there."

Sony announced Saturday that the PS3 had sold over 1.2 million units of hardware during the North American holiday season, which can be seen in our earlier story here. Stay tuned for more news from CES 2008 as it breaks.