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iSuppli expects another PS3 price cut

iSuppli analyst Pamela Tufegdzic has said that the company expects Sony to lower the price of its PlayStation 3 console at some point this year, suggesting that consumers will likely make the transition from the Wii to PS3 during the Christmas period.

"We anticipate Sony will have another price slash on the PS3 this year, and come Christmas, consumers who originally bought the Wii will likely purchase the PS3”, commented Tufegdzic, during an interview with Reuters.

Tufegdzic’s comments echo previous statements made by the company earlier last month, where it predicted that Sony’s next-generation console would enjoy strong sales throughout 2008, anticipating sales of up to 10 million units.

"2008 will be a turning year for the PS3 – Sony is offering a better forthcoming software pipeline with blockbuster titles like Gran Turismo 5, which will boost PS3 sales this year,” added Tufegdzic.

Among the list of highly anticipated PS3 exclusives this year include Konami’s Metal Gear Solid 4: Guns of the Patriots, Evolution Studios’ MotorStorm 2 and Sony’s own LittleBigPlanet.

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