Microsoft has revealed during an interview with Axios that it conducted a YouGov survey in January that found only 3% of all PlayStation players would make the jump to Xbox for Call of Duty if the multi-million selling franchise ends up becoming exclusive Xbox following its acquisition of Activision Blizzard.
As a result of these findings, Microsoft’s Competition Law Group corporate VP, Rima Alaily, claims that Call of Duty is “too small to hurt Sony’s ability to compete and too small to make a withholding strategy profitable for Xbox. As we have said all along: it makes zero business sense to take Call of Duty off PlayStation.
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Axis noted that a study conducted in December 2022 on behalf of the CMA by DJS Research found that 15% of “avid Call of Duty PlayStation players (playing at least ten hours or spending at least $100 on the series in the past year) would jump to Xbox.
However, findings by Microsoft suggested this figure is actually lower at 10%, in regards to whether or not Call of Duty players would switch to a new console.
In related news, it was recently reported that Activision earns a higher cut on Call of Duty revenue generated on PlayStation formats.
[Source – VGC]