A new advertising campaign for the PS3 is set to launch this weekend to coincide with the introduction of the 40GB console in North America.
Peter Dille, VP of Marketing at SCEA, revealed the information as a "reward" to "loyal fans" on PlayStation.Blog.
Having highlighted the power of their next-gen console in previous ad campaigns, these new ads will show off the high energy, entertainment driven focus of the PS3, with the lower priced console now on the market, together with an increasingly impressive array of games. And it won’t just focus on the HD quality games, but also the Blu-ray movie capability, along with a major focus on PlayStation network and the exclusive content available on PlayStation Store.
With new innovations and ideas coming out of the PS3 all the time, the ad itself will show the icons and characters of the PS3 world coming to life and nearly burst open, as if to show just how much the console can do – it doesn’t just play games, you know.
A 60 second advert will showcase the console’s multi functional capabilities and kicks off the whole advertising campaign.
A 30 second advert will feature some of the most recent and highly anticipated first-party titles such as Heavenly Sword, Warhawk, Ratchet & Clank Future: Tools of Destruction, Uncharted: Drake’s Fortune and Gran Turismo 5 Prologue.
It was also revealed that more spots are under development and will be revealed as soon as they are finished.
Dille is hopeful that this will signal the start of a PS3 boom. He said: "As we head into November we couldn’t be more excited. We have the 40GB PS3 “officially” launching tomorrow at a price point that will appeal to a wider audience and the 80GB PS3 which is demonstrating phenomenal sales growth since we announced the $499 price point. Add to that the inflow of great games and a PS3 brand campaign — our largest ever behind a hardware platform — and we think it’s going to be a great holiday season for PS3."
The 40GB PS3 officially launches in North America on 1st November.
Source: Official PlayStation Blog