At the Develop conference in Brighton, England, Home Director Peter Edward spoke on the benefits of advertising on and developing for PlayStation Home. There, he repeated the figure that seven million users have signed up for Home, three million of which are in Europe.
He also clarified that 25-30% of all PSN users have logged in to Home more than one time. The average amount of time European users have spent in a single session is 56 minutes. Meanwhile, Home content has been downloaded approximately six million times. While many items are free, Edward pointed out that Home is making money for the company. Exact figures were not released, but Sony plans on revealing that information later.
Edward also noted that 80 percent of Home users are males, with the primary age range of 18 to 35, which signifies a “slowly broadening appeal of the console market.”