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PS Plus Price Hike Has Been Defended By Sony’s Eric Lempel

Eric Lempel, senior vie president and head of global marketing for Sony Interactive Entertainment, has defended the company’s decision to increase the cost of the 12-month subscription for PS Plus across its three tiers.

Speaking with Barron’s, Lempel explained that the format holder has to “adjust to market conditions,” commenting:

We want to make PlayStation Plus great. With our reboot last year and introducing the tier system, a lot of consumers have recognised that there’s a lot of value in PlayStation 5. Like practically everything else in the world, we have to look at our pricing and we have to adjust to market conditions.

I’m happy to say, unlike a lot of other subscription services out there, we haven’t touched the PlayStation Plus pricing for 85% of the world in many years. So, this was the first time we did something there.

Related Content – Sony PS5 Complete Guide – Everything Explained About PlayStation 5 For New Owners In 2023

As reported yesterday, Lempel said in the same interview that Sony is looking to have a strong holiday season for the PS5, with Marvel’s Spider-Man 2 a key title in driving sales for the platform.

[Source – Barrons via VGC]