Sony and Subway today announced a marketing alliance that gives diners of the sandwich franchise a chance to win $1 million worth of PlayStation prizes. During the promotion period, titled Fiery Footlong Frenzy Fueled by PlayStation, awards will be given at a rate of one prize per minute, about the same time it takes to get a tasty Subway Melt.
Codes will be available on 32 oz drinks, specially marked SunChips Monterey Jack and Sundried Tomato multigrain snacks, and specially marked Subway breakfast sandwiches. The prizes up-for-grabs include an exclusive chance to win a PlayStation Move controller before they become available for purchase in September. Other prizes include Move software bundles; collector’s edition boxes of Gran Turismo 5, LittleBigPlanet 2, and Uncharted 2: Among Thieves; Sony 3D TV and HDTV entertainment packs; PSP packs and games, and Sony cameras.
“This alliance brings SUBWAY consumers another fresh first, the opportunity to experience the new PlayStation Move before anyone else,” said Tony Pace, chief marketing officer of the SUBWAY Franchisee Advertising Fund Trust. “As a brand that values active lifestyles, SUBWAY is pleased to join PlayStation in the launch its new active gaming platform and offer our fans this exclusive opportunity.”
“PlayStation consumers are accustomed to being the first to have access to innovative technology unlike anything on the market,” said Ginger Kraus senior director of brand alliances at Sony Computer Entertainment America LLC. “We are thrilled to team up with SUBWAY in the U.S. to carry on this tradition, and extend the PlayStation experience through strategic partnerships like this that will ultimately benefit fans of both PlayStation and SUBWAY.”